Oui Yogurt x RAINN
Just because they didn’t say no doesn’t mean they meant yes. Oui Yogurt has partnered with RAINN to educate college students, and people of all ages about what consent is. This campaign hopes to encourage viewers to educate themselves on proper ways to ask for consent. Rebranding the iconic “OUI” logo to “NON” highlights the issues at bay and draws the audience in.
Role: Art Director & Copywriter
Corporate Non Profit 360 Advertising Campaign
This bus shelter would display a quiz that viewers could interact with while they wait for the bus. Seen below.
A Oui Truck will go from college to college to educate students on what consent is and how to properly ask for consent. Students will be curious to stop and offering free yogurt never hurts. A script will be used for the Oui Truck employees to use when speaking to customers.
Development
